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MinVolkswagen

Concept Development

CONTEXT. 

MyVolkswagen is an app that allows Volkswagen owners to get a diagnostic overview of their car's status while facilitating the communication between the workshop and car owner. 

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At the IT University of Copenhagen, I worked with Semler; the largest car importer in Denmark. We were designing for the Volkswagen branch who had developed a new
On-Board Diagnostics (OBD) -box. The brief was to create a design, which would include the data and potential of the box while retaining existing customers after their car warranty had expired.

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The concept was successfully presented to their board of directors. Today the app has been developed as MinVolkswagen (MyVolkswagen) and is actively used by Volkswagen owners throughout Europe.

MY ROLES.

– Team Lead
– Design research
– Ideation
– Pitching for Volkswagen

FEATURED IN.

– FDM
– Jyllands-Posten
– Ekstra Bladet
– Nordjyske
– Mobil.nu
 

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