Snap x Nissan

CONTEXT

Snap and Nissan joined forces for the 2022 Super Bowl. The focus was to introduce Nissan's remake of the Z model. We made a Snap filter with a built in machine learning model that turned any car during the super bowl into the new Nissan Z. The filter was made as part of the larger campaign and Super Bowl ad starring Eugene Levy, Danai Gurira, Dave Bautista, and more.

Read more here.

MY ROLE

Leading the design team at Current Studios, bridging the gap between technical development, design and the client.

COLLABORATORS

Current Studios CEO: Nate Kroll, VP of Innovation: Steve Martell, Snap