NORTH NORTH NORTH
Branding, Web & Motion

CONTEXT. 

North North North is a female-owned jewelry brand out of New York City, Paris, and Copenhagen. Gustav has worked with the NNN team from its very first stages and co-developed the brand with the founders. His responsibilities include brand guidelines including creative direction, brand voice, product/brand experience, web design, and motion graphics.


The first collection launched in December 2019.

Check it out.

MY ROLE. 

– Brand Strategy
– Brand Identity
– Brand Guidelines 
– Web (UX + Visual)
– Motion Graphics

– Email and Social Marketing

COLLABORATORS. 

– NNN founders

– Stephanie Høholt-Pajuelo

The universe is created from
three principles: 

 

 



DEMOCRATIZING LUXURY
Forget special occasions, we say that quality jewelry should be an everyday luxury for everyone. 



NO STEREOTYPING
We don't care about stereotypes and putting people in boxes. We find inspiration in personal and individual style expressions and we cheer at all who dare express themselves and appreciate the beauty of unicorns.



FAIR PRICING
We have cut off all the growing intermediaries in order to create budget-friendly jewelry, without compromising on quality. 

LAUNCH VIDEO

INITIAL MOOD

LOGO

SOCIAL

EMAIL MARKETING